Title: Step 3: Book Study: "Who Owns the Ice House?"
Course: Retail Marketing

falling feathers,Pargee

As a class we will read the book "Who Owns the Ice House."   It's the story of an unlikely entrepreneur in the segregated South who overcomes multiple challenges by embracing an entrepreneurial mindset. It will make a great Book Study for the retail class, it is availabe in paperback and text-to-speech options. Working in three to four person groups students will assign roles and make a calendar of meeting times. There are three main parts to the Ice House Book Study. Complete the set of tasks you see below.  The resources you will use have icons with blue text.  Click on the blue text to open the resource.

First, as students read each chapter they will fill in a Concept Map with eight life lessons, one per week based on the reading assignment.

Second, after each chapter a review quiz will be posted in Moodle and must be taken before students start to read the next chapter.

Third, each group will be responsible for a Charatcter Sketch on Uncle Cleve or Clifton.